Anthony is a corporate partner who advises companies and entrepreneurs on all of their business law needs, including formation, operation, intellectual property registration and protection, business expansion strategies, acquisition and sale.
Anthony provides strategic legal services and business counseling to clients such as social media influencers, brand ambassadors and YouTubers to protect copyright material, negotiate and draft contracts for advertisement deals and provide overall business advice as they advance their careers.
He drafts, reviews and negotiates terms for a variety of name, image and likeness NIL-related contracts from intellectual property to sponsorships and merchandising.
Franchise systems turn to Anthony for assistance in all aspects of their businesses, including compliance, franchisor-franchisee negotiations, relationship management and state franchise regulation and renewals. In addition, he represents financial institutions in connection with financial services-related regulatory and transactional matters.
Possessing the unique ability to foresee issues raised at the outset of a relationship, and to understand how each commercial contract works within the business objectives of an organization, as well as the organization’s existing contracts, Anthony advises clients on the full lifecycle of commercial contracts from initial contract drafting and negotiation through maintenance, as well as review and, if necessary, renegotiation of existing commercial contracts. He also provides detailed reviews and updates of ongoing commercial relationships for an organization and provides risk level assessments.
Anthony is responsible for the ongoing maintenance of some of the largest commercial contracts for a number of companies, including multinational banks. He assists in structuring the myriad commercial relationships and ensures that any contract reflects the business needs of his clients. His experience includes contracts covering outsourcing, sales, services distribution, e-commerce, information technology contracts, licensing, marketing, manufacturing, supply chain, maintenance and support, real estate and equipment leases, customer contracts, employment and consulting agreements, asset or stock purchase agreements, joint venture agreements and online terms and conditions.
Anthony also advises entrepreneurs and their companies in business law matters, including formation, operation, intellectual property registration and protection, business expansion strategies, acquisition, and sale. Anthony services franchise systems in all aspects of their businesses, including compliance, franchisor-franchisee negotiations, relationship management and state franchise regulation and renewals. In addition, Anthony represents financial institutions in connection with financial services-related regulatory and transactional matters.
With experience representing financial institutions that provide working capital and acquisition facilities for corporate transactions in various forms, Anthony is well versed in handling matters for borrowers and lenders in secured and unsecured debt financings.
Prior to joining PIB Law, Anthony served as counsel at Friedman, Rosenwasser & Goldbaum, P.A., where he represented corporate clients in all of the areas described above. Previously, Anthony served as co-founder and general counsel at DLA Industries Inc., as well as general counsel at Janifast Incorporated, each a contract manufacturing and sourcing company. He was actively involved in the day-to-day operations of the businesses and responsible for drafting and negotiating all related legal documents, including commercial, employment and formation documents.
Prior to his in-house positions, Anthony was an associate at Lowenstein Sandler, where his practice focused on mortgage banking/finance, corporate finance, mergers and acquisitions, and advising business clients on day-to-day operations involving general corporate matters.
Outside of the office, Anthony has coached youth sports, including baseball, softball, basketball and soccer for many years.
Represented a major financial institution regarding the negotiation of a subservicing agreement for a loan portfolio with an aggregate principal amount of over $20 Billion.
Represents large institutional clients in connection with the drafting, negotiation and management of their vendor relationships and agreements
Represents marketing, media and licensing company in its drafting, negotiation and management of multimedia license agreements for collegiate institutions
Updated and revised master treasury management services agreement and related documentation for a major financial institution.
Represented AI-powered technology for the pathology laboratory provider in negotiation of master services and related agreements with some of the largest pharmaceutical companies and hospitals in the world.
Represented a major financial institution in the negotiation of its healthcare and benefits agreements.
Represented a major financial institution in the negotiation of its worldwide master services agreement for the provision of network and communications services with a global provider.
Represented bedding manufacturer in the negotiation of supply and manufacturing agreements for one of the top bedding companies in the world.
Represented owner of fast-casual restaurant franchise in sale of franchise system to large restaurant company.
Community & Professional
Seton Hall University Alumni Regional Chapter Ambassador
ABA Forum on Franchising
- Anthony Santoriello to Speak at Seton Hall Law School's Name, Image and Likeness (NIL) Issues in Collegiate Athletics Virtual Panel02.24.2022
- Anthony Santoriello to Speak at St. John’s University School of Law's Virtual Panel on Name, Image and Likeness (NIL) and the Legal Landscape02.02.2022
- Name, Image and Likeness (NIL) Landscape Six Months After NCAA Cleared the Way for College Athletes to Make Money Off Their NIL01.11.2022
- Client Alert: NCAA Issues Interim Name, Image and Likeness (NIL) Policy – All College Athletes Can Now Monetize Their NIL07.01.2021
- Client Alert: NCAA to Issue Interim Waivers to Allow Student Athletes to Profit From Their Name, Image and Likeness06.25.2021
- Client Alert: The NCAA Is Not “Above the Law” – What the Supreme Court’s Alston Ruling Finding Violations of Antitrust Laws Means for the Name, Image and Likeness Landscape06.23.2021
- The PIB Legal Blog, 11.02.2020
- Which Entity Structure Is Right For You? Comparing Certain Structure, Liability, Tax and Management Differences, Advantages and DisadvantagesThe PIB Legal Blog, 10.20.2020
- The PIB Legal Blog, 09.25.2020
- Business Structures and Commercial Contracts
- Corporate Formation and Governance
- Debt Finance
- Franchise Law
- General Counsel Services
- Intellectual Property
- Licensing Agreements
- Mergers and Acquisitions
- Name, Image and Likeness Services
- Privacy and Cyber Security
- Real Estate
- Real Estate
- Social Media Influencers
- Startups and Entrepreneurs
- Sweepstakes and Promotion Law
- Trusts, Estates and Fiduciary Litigation
- New Jersey
Seton Hall Law School, J.D., cum laude
Seton Hall University, M.B.A. in accounting, summa cum laude
Seton Hall University, B.A. in finance, summa cum laude