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Anthony E. Santoriello



Anthony is a Partner with PIB Law, and focuses his practice on servicing entrepreneurs and their companies in business law matters, including formation, operation, intellectual property registration and protection, business expansion strategies, acquisition, and sale.  Anthony also services franchise systems in all aspects of their businesses, including compliance, franchisor-franchisee negotiations, relationship management and state franchise regulation and renewals.  In addition, Anthony represents financial institutions in connection with financial services-related regulatory and transactional matters. 

Prior to joining PIB Law, Anthony served as Counsel at Friedman, Rosenwasser & Goldbaum, P.A., where he serviced corporate clients in all of the areas described above.  Previously, Anthony served as Co-Founder and General Counsel at DLA Industries Inc., as well as General Counsel at Janifast Incorporated, each a contract manufacturing and sourcing company.  He was actively involved in the day-to-day operations of the businesses and responsible for drafting and negotiating all related legal documents, including commercial, employment and formation documents.  Prior to his in-house positions, Anthony was an Associate at Lowenstein Sandler PC, where his practice focused on mortgage banking/finance, corporate finance, mergers and acquisitions, and advising business clients on day-to-day operations involving general corporate matters.

Representative Matters

Represented a major financial institution regarding the negotiation of a subservicing agreement for a loan portfolio with an aggregate principal amount of over $20 Billion.

Represents large institutional clients in connection with the drafting, negotiation and management of their vendor relationships and agreements

Represents marketing, media and licensing company in its drafting, negotiation and management of multimedia license agreements for collegiate institutions

Updated and revised master treasury management services agreement and related documentation for a major financial institution.

Represented AI-powered technology for the pathology laboratory provider in negotiation of master services and related agreements with some of the largest pharmaceutical companies and hospitals in the world.

Represented a major financial institution in the negotiation of its healthcare and benefits agreements.

Represented a major financial institution in the negotiation of its worldwide master services agreement for the provision of network and communications services with a global provider.

Represented bedding manufacturer in the negotiation of supply and manufacturing agreements for one of the top bedding companies in the world.

Represented owner of fast-casual restaurant franchise in sale of franchise system to large restaurant company. 

Professional Activities

Community & Professional

Seton Hall University Alumni Regional Chapter Ambassador

ABA Forum on Franchising



  • New Jersey
  • Massachusetts


Seton Hall Law School, J.D., cum laude

Seton Hall University, M.B.A. in accounting, summa cum laude

Seton Hall University, B.A. in finance, summa cum laude